This powerful video showcases specific examples of how physical activity has been given more priority in a variety of systems and organisations to ensure inactive people living in disadvantaged communities can enjoy the many benefits of an active lifestyle.
The LDP is an important strand of the work of Active Essex, leading the focus on tackling high levels of physical inactivity, particularly in the most disadvantaged areas of Essex. The Essex LDP is the only one in the East region and is focused on over 400,000 people who live in the county’s most disadvantaged areas, and where individuals and families are facing the greatest inequalities. 1 in 4 people in Essex are inactive, which rises to as much as 1 in 2 in our least affluent communities.
The LDP is joining forces with the physical activity and sport sector in Essex, Southend and Thurrock, in their ambitious strategy to create an active Essex to improve everyone’s health and wellbeing.