Women and Girls Like Us

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With an exciting year of women and girls sport ahead and following the long-term commitment to work together through the Community Sport Improvement Plan, we are pleased to launch, in line with International Women’s Day, the Women and Girls Like Us – A Year in Sport campaign!

Taking place throughout the rest of the year, the campaign aims to inspire women and girls to try new activities and find their active. Inspired by a calendar of exciting sporting events taking place this year across the county, such as Essex Women’s Cricket turning pro, the campaign also aims to use worldwide competitions like the Women’s Euros and the Rugby World Cup to showcase the sporting opportunities on offer in Essex.

Throughout the campaign, we aim to use stats to provide context as to why this campaign is so important, and to help drive awareness of women and girls in sport.

Key Principles

Breaking down barriers

Identifying and overcoming obstacles such as stereotypes, lack of opportunities, or confidence issues that prevent women and girls from engaging in sports or physical activity.

Inspiring participation

Encouraging women and girls to rediscover the joy and benefits of staying active, promoting both mental and physical wellbeing.

Creating a supportive community

Bringing together National Governing Bodies, organisations, and individuals to cultivate an environment where women and girls feel welcomed, supported, and empowered to participate.

Changing perceptions

Challenging societal norms and promoting a more inclusive view of sports and physical activity as being for everyone, regardless of age, gender or ability.